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HEDGESTREET, CBOE LAUNCH CO-BRANDED WEBSITE
ONLINE POLLING COMMENCES ON YAHOO! MESSENGER WITH VOICE
SAN MATEO, CA --(BUSINESS WIRE)-- July 18, 2006 -- HedgeStreet, the nation's first government-regulated online futures trading market for binary and futures contracts (www.hedgestreet.com), today announced the launch of its new co-branded website "CBOE presents HedgeStreet", and a plug-in for Yahoo! Messenger with Voice instant messaging (IM) users which will enable users to participate in politically and economically-oriented online polling.
Visitors to CBOE's website will now see ad banners, product announcements and links to HedgeStreet's marketplace and also have the option to register to receive HedgeStreet's Weekly Economic Outlook newsletter. In addition, The Options Institute, CBOE's educational arm and a recognized world leader in options education, is working with HedgeStreet to teach website visitors about HedgeStreet's unique binary contracts.
"Our strategic alliance with CBOE is already bearing fruit -- and this is just the beginning of our joint marketing activities," said Bill McIntosh, VP Marketing for HedgeStreet. "This joint website is a testament to just how committed the CBOE and HedgeStreet are to offering innovative new products and useful new educational tools to investors. CBOE's award winning website is an excellent vehicle to expose HedgeStreet to an even broader audience of investors."
"As a leader in investor education, CBOE is very excited to begin to meet the demand for information about these innovative new products. CBOE.com is one of the most-visited websites in our industry with over one million visitors each month," said Cynthia Elsener, CBOE Vice President of Internet Marketing and Business Development. "With the vast educational tools now available on cboe.com, we hope to increase the awareness and understanding of binary options and capped futures."
HedgeStreet's polling questions on Yahoo! Messenger with Voice's application aim to demonstrate to IM users that their insights into current or future events can potentially be turned into trading opportunities on the HedgeStreet marketplace. The plug-in can also be used to keep tabs on market prices in leading commodities such as oil, gold, gas and unique HedgeStreet products like local real estate. Using the "share" functions of the new application, users can co-browse markets together, and even see how their friends voted on the current polls. HedgeStreet's poll questions on will initially be updated on a weekly basis.
"We are one of only about 30 entities chosen by Yahoo! to participate and are certainly in good company with well-known brands in addition to Yahoo! sites like Yahoo! Finance and Yahoo! News," said Mark Rose, Director of Product Management at HedgeStreet. "With tens of millions of users in the U.S., this cooperation has the potential to expose HedgeStreet's innovative and unique marketplace to a broader audience and help us gauge how well our value proposition is received beyond our traditional active trader market."
For more information, visit HedgeStreet at www.hedgestreet.com.
About HedgeStreet
HedgeStreet Inc. is the only U.S. based person-to-person market that lets online investors trade innovative financial instruments based on economic events and price movements. HedgeStreet offers its members online futures trading, online currency trading and online commodity trading. A designated contract market (DCM) and a registered derivatives clearing organization (DCO), HedgeStreet is subject to regulatory oversight by the Commodity Futures Trading Commission (CFTC).
About CBOE
CBOE, the world's largest options marketplace and the creator of listed options, is regulated by the Securities and Exchange Commission (SEC). For additional information about CBOE and its products, access the CBOE website at www.cboe.com.
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